Nothing beats making fun of the competition. Specially if they are liars.

I was invited to be part of the launch of a product that challenged an industry for the better. Translating their company goal of making health insurance humane into the language, the personality and the UX of the digital platforms for Oscar was a real pleasure.

Sometimes with a dose of elevated fashion and others with the right balance of humor and great deals, the retail line was walked. We had great success in creating a total market approach for the brand at a time when bringing more shoppers was crucial. For me, shooting in South Africa twice every year during our NYC winter was reward enough.

Winning this account was great. Breaking the record in calls and conversions for all the target audiences and all competitors was even better.

Real Estate content is not what you think of as fun content, that is unless you find two NYC-born and raised realtors with amazing stories to tell about their beloved city.  I borrowed from all aspects of their life stories, be it serving coffee to the Beastie Boys at Starbucks or touring with The Roots, and we created a web-based content series about NYC Real Estate through their eyes, keeping the human experience above the money-driven usual conversation.  Enjoy!

Brand identity is one of the most important aspects of a business. It embodies the personality of the brand and the promise to the customers. I created these two projects with that in mind and the results speak for themselves.

Delivering on Johnnie Walker’s “Keep Walking” brand theme with latino insights that spoke about our experience in the United States was a lot of fun. I was very inspired by so many relevant stories from our cultures that fitted the Johnnie Walker brand “journey” platform perfectly.

These are a few examples of title sequences I created utilizing conceptual visuals and sound to establish the setting and tone of the content.