Caribbean sense of humor with experience in a vast range of industries as creative director. I prefer out of the ordinary brand narratives that are strongly linked to strategy.
Started my career while still in college, opening my own small agency with my creative partner, winning accounts such as Pizza Hut, Motorola and Baskin Robbins amongst others. After a few years of making plenty of noise in Santo Domingo I joined the ranks of Leo Burnett, McCann Erickson and Y&R.
My interest for live music and theater brought me to New York and I continued my career winning the accounts of Cablevision for Globalworks and Johnnie Walker for the Hispanic division of Grey.
Later I joined McCann NY as VP Creative Director and we developed total market strategies for brands such as Kohl’s, Mastercard, Verizon and Nestle.
Always up for a good challenge, lately I have been creating video content with humor and soul, while still doing work for hire for clients like JCPenney, Spectrum, and Compass, to name a few.